The inner globe above represents today's knowledge and technologies. The links are the explorations of adjacent possible. Connected dots are inventions and innovations existing or in becoming. Single dots are yet impossible ideas (or Eureka ones :) )
In his brilliant book "Where Good Ideas Come From: Natural History of Innovation", Steven B. Johnson talks about the “adjacent possible,” a shadow future that provides us with a map on how the present can “reinvent itself,” based on the knowledge and technologies we have today. The more you explore the adjacent possible, the more you broaden its boundaries, exponentially growing the opportunities for invention and innovation.
Perhaps the clearest example of the adjacent possible is the work of British inventor Charles Babbage and his Difference and Analytical Engines. The Analytical Engine, a concept of the world’s first programmable computer, earned Babbage the father of the computer title. But it was his Difference Engine, the world’s most advanced mechanical calculator, that created immediate innovation opportunities. Why? Because it was within the adjacent possible of the time.
Atoll is a new design consumer lifestyle brand geared towards industrial, engineering and user interface design that creates and brings to market premium products, devices, accessories, services, apps and experiences. As a post-PC Company, our core business is mobility and connectivity. We focus on products, accessories, apps and services that connect people to the digital experiences they care about.
We hope that many of our ideas push the boundaries of the adjacent possible and become our Difference Engines, or as 21st Century Designers would say, engines that make a difference.
Raphael Delstanche, Founder & CEO
At Atoll, we invest in design concepts and prototypes to show our thinking and demonstrate a powerful creative vision. Concepts and prototypes are also a way for us to connect with partners and clients who share that vision. But each one is also an exploration of the adjacent possible that opens paths for even more new ideas, accelerating progress and turning the adjacent possible into reality.
Ilia Vostrov, Associate Design Director