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WELCOMe to atoll©


MOBILITY, CONNECTIVITY, IOT & M2M

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WELCOMe to atoll©


MOBILITY, CONNECTIVITY, IOT & M2M

Adjacent Possible.png

About us


The Adjacent Possible Team

SCROLL DOWN

About us


The Adjacent Possible Team

The inner globe above represents today's knowledge and technologies. The links are the explorations of adjacent possible. Connected dots are inventions and innovations existing or in becoming. Single dots are yet impossible ideas (or Eureka ones :) )

 

In his brilliant book "Where Good Ideas Come From: Natural History of Innovation",  Steven B. Johnson talks about the “adjacent possible,” a shadow future that provides us with a map on how the present can “reinvent itself,” based on the knowledge and technologies we have today. The more you explore the adjacent possible, the more you broaden its boundaries, exponentially growing the opportunities for invention and innovation.

Perhaps the clearest example of the adjacent possible is the work of British inventor Charles Babbage and his Difference and Analytical Engines. The Analytical Engine, a concept of the world’s first programmable computer, earned Babbage the father of the computer title. But it was his Difference Engine, the world’s most advanced mechanical calculator, that created immediate innovation opportunities. Why? Because it was within the adjacent possible of the time.

Atoll is a new design consumer lifestyle brand geared towards industrial, engineering and user interface design that creates and brings to market premium products, devices, accessories, services, apps and experiences. As a post-PC Company, our core business is mobility and connectivity. We focus on products, accessories, apps and services that connect people to the digital experiences they care about.

We hope that many of our ideas push the boundaries of the adjacent possible and become our Difference Engines, or as 21st Century Designers would say, engines that make a difference.

Raphael Delstanche, Founder & CEO

At Atoll, we invest in design concepts and prototypes to show our thinking and demonstrate a powerful creative vision.  Concepts and prototypes are also a way for us to connect with partners and clients who share that vision. But each one is also an exploration of the adjacent possible that opens paths for even more new ideas, accelerating progress and turning the adjacent possible into reality.

Ilia Vostrov, Associate Design Director

 

 

Raphaël Delstanche

 

 

Ilia Vostrov

 

Atoll is a technology startup committed to bringing the best possible technology to users around the world.  We want to create beautifully designed devices with premium build quality.

DREAM BIG

We exist to create the next global technology company. Our ambitions are high and we want to be big, but more so we want to build respected products, the best products we can build within our abilities.

There’s little that can beat the feeling of interacting with users who thoroughly enjoy our product enough to share it with the world. For us, it’s an adrenaline rush. One that we chase in unrelenting pursuit.

We are not a company looking to go global. We were born global, with employees hailing from all corners of the world. Our dream is for friends from all over the world to enjoy our products.

RETURN TO CUSTOMER VALUE

The core of business has never changed. Business has always been about creating good products and providing them to users, creating customer value. Without a good product, you can never achieve more than short term success.

It was never, and it will never be our goal to create products to satisfy a certain price point. Our idea is to create the best possible product, period. We will never pursue specs that only look good on paper, nor will we design useless features that add little value to daily life. Instead, we choose to focus on what actually matters, creating the ultimate day to day experience. This is how we return to customer value.

PRODUCT PHILOSOPHY

The traditional practices of market segmentation are no longer valid in today’s world. We don’t box our users into categories based on age, gender or geography. Our target user is simply anyone who wants the best, those who don’t want to settle.

Our goal is to make a product worthy of those with a discerning and critical eye. We will work tirelessly to build that product for you.